• Target unrolled is relaunch of 20 designer collaborations Saturday.
  • The company has brought back a slew of 300 products from past designer partnerships, including Michael Graves, Anna Sui, and Lilly Pulitzer.
  • Target shoppers and employees alike have taken to Twitter to commemorate the launch.
  • Visit Business Insider’s homepage for more stories.
Target is resurrecting a slew of its past designer collaborations this weekend, including partnerships with Lilly Pulitzer, Hunter, Anna Sui, and Missoni.

The bullseye-themed retailer is famous for its limited collaborations with different designers and brands, dating back to its inaugural 1999 partnership with the late architect and product designer Michael Graves. In total, the company has partnered with 175 brands. On Saturday, Target is celebrating its 20th anniversary of these retail team-ups.

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A total of 20 of those brand partnerships will relaunch in stores and online, and continue until supplies run out. Around 300 products from those collaborations will be up for sale across different categories, including apparel and decor. Prices will range from $7 to $160.

Shoppers and Target employees alike have taken to Twitter to share their experiences at the stores and online, so far.

https://twitter.com/amberubin/status/1172833052474642438?ref_src=twsrc%5Etfw

https://twitter.com/framppy/status/1172765489354956800?ref_src=twsrc%5Etfw

https://twitter.com/danieltrantham/status/1172861960372805632?ref_src=twsrc%5Etfw

Target's limited-edition collaborations, including its recent Vineyard Vines and Hunter team-ups, have been known to garner crowds and sell out fast. That has resulted in some mixed reactions from shoppers: joy for fans who happen to snag their desired products, and frustration on the part of those who miss out.

In this go-around, Target implemented a few measures to avoid the crush that typically accompanies these limited releases. Customers within the stores will be limited to five items "per size and color," according to the company. So far, there doesn't appear to be much evidence of a shopper revolt or chaotic stores on Twitter.

Prior to the relaunch, Target also recommended that shoppers read through its not-yet-released "look book" online so they're able to come prepared.

Here's the full list of featured designers:

  • Michael Graves
  • Philippe Starck
  • Stephen Sprouse
  • Isaac Mizrahi
  • Erin Fetherston
  • Proenza Schouler
  • Thakoon
  • John Derian
  • Anna Sui
  • Rodarte
  • Stephen Burrows
  • Zac Posen
  • Harajuku Mini
  • Missoni
  • Jason Wu
  • Phillip Lim
  • Altuzarra
  • Lilly Pulitzer
  • Marimekko
  • Hunter

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